Building Websites for Partners

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As part of our capacity building work to strengthen our civil society organisation (CSO) partners, we have provided funding, training and technical support to help 111 of them to set up websites. These online portals are vitally important in an increasingly digitalised world to provide information to interested parties, to reach out to potential funders and to report on successes and learnings.

Establishing an online presence

In order to compete in today’s world, it is necessary for any business, organisation or company to have an online presence – including a website and/or social media channels. For many, the internet is now the first place to look for information.

As part of our Communications Needs Assessment, carried out at the beginning of the PACS programme to identify the communications needs of CSO partners, we identified that many of our partners did not have websites.

For our CSO partners – as with other charitable organisations who rely on funding for survival - it is especially important for them to showcase the work that they’ve been doing online so that potential funders and other stakeholders can find out more about their priorities, objectives and successes.

Initial workshops

In 2014, all partners who did not have websites (or whose websites were out-of-date and defunct) were invited to be part of our CSO website building project. 49 of our core partners and 62 of our network partners (partners who are delivering PACS projects on behalf of our core partners) decided to take part.

India Internets – a web design company – was chosen as the facilitation partner for this project. They developed five website templates with various pages and sections. This meant that partners could choose the best design for their needs.

The partners attended a one-day orientation workshops, held in November 2014, where the project was explained, the website templates showcased and a short demonstration on how to manage a website was given.

At the workshops each of the partners were asked to identify the url (website address) they required for their websites, so that the url names could be registered and booked for them immediately.

Choosing design and content

The partners were sent away with “homework”! They had to decide on the colour scheme for their website, the website template they wanted to use and the sections they required. Partners were also able to choose if their websites were to be written in Hindi or English.

The next stage was to write the information for each of the website pages and to send this, along with photographs, to India Internets.

India Internets were then able to build and populate the websites with the content provided. This was completed by the end of April 2015.

This is the homepage of Jharkhand partner Gramoday Chetna Kendra's website - www.gckindia.org - that was created under the project.This is the homepage of Jharkhand partner Gramoday Chetna Kendra's website - www.gckindia.org - that was created under the project.

Training and support

In May and June 2015, partners were given a two-day training course, teaching them how to manage the “back-end” of their websites.

They learnt how to upload new content, edit existing content, delete old content, add photographs, link between pages, connect their web page with social media channels and other general maintenance issues.

On completion of the two-day course, they were given a training booklet for future reference. In addition, India Internets will be providing management and maintenance support for partners until June 2016 so that the websites function smoothly and are updated regularly.

“It was important for partners to get involved with this project for their growth and development,” explains Pooja from India Internets. “Through their websites, everyone will come to know about their organisation and can provide help by giving donations or getting involved with them in any possible manner.”

For links to the CSO websites, go to the partner pages on the "Our Partners" section of our website.


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