News items

CSR Event in Uttar Pradesh

10 January 2017 Share: facebook share twitter share

Release of the joint study by PACS and Tata Trusts , ‘Uttar Pradesh: Forward Opportunities for Innovation and Partnerships for UP Development’

PACS and Tata Trusts organised a workshop in Lucknow on 10 January 2017. The objective of the workshop was to facilitate partnership between the public, private and non- profit sector in Uttar Pradesh. The workshop was attended by representatives from the public sector, several corporate houses and civil society organizations. Some of the participating companies were: Tata Motors, Dalmia Group, Airtel, Tata Consultancy Services and Wipro along with agencies like FICCI.
PACS and Tata Trusts also released a report of the joint study implemented through Sattva. The study, ‘Uttar Pradesh: Forward Opportunities for Innovation and Partnerships for UP Development’, highlights the current development scenario in Uttar Pradesh, and opportunities for development work in the state.  Highlights from the study around key development issues like education, healthcare, farm and rural livelihoods, women empowerment, and skill development were presented.

Proceedings

Mr. Kumar Lalit, General Manager, Tata Motors
Opening the workshop, Mr. Lalit spoke about the Corporate Social Responsibility (CSR) initiatives undertaken by Tata motors in Uttar Pradesh since the last 25 years in the area of development. These included: strengthening school infrastructure; increasing entrepreneurship abilities within the communities; developing self- help groups, and health initiatives like providing medical vans and organising blood donation drives. He emphasised on the employee engagement programmes (such as his own company’s) in developing impactful CSR initiatives.

Mr. Abhay Gandhe, Head- Livlihood, Tata Truts
Mr Gandhe highlighted the significance of a collaborative effort between the private and non- profit sector. He provided an overview of Tata Trusts’ work in 18 states. Uttar Pradesh, specifically Eastern UP is a key focus area for the Trust because of high poverty, its low ranking in almost all major developmental indicators and a sluggish economic growth. He emphasised the importance of a common platform like the workshop which brings together stakeholders from different sectors to work together for the development of the region.

Mr. Anand Bolimera, Director- PACS/ PHIA  Foundation
Mr Anand, reiterated the importance of the workshop in bringing together different sectors. The workshop provided a perfect opportunity for collaborative, impactful, sustainable and inclusive development. One of the ways to achieve this was by strengthening the existing government efforts. The state has a number of policies and programmes for the welfare of the poor, but resources were not reaching some of the most marginalised communities. The new legislation under the company’s act which puts a greater importance on corporate social responsibility, and provides the CSOs with more opportunities for development work is one means to strengthen the existing government efforts to ensure that development aid reaches the most needy.

Ms Amita Jain, Regional Head, Tata Trusts
Ms. Jain laid emphasis on the opportunities in existing projects that have been undertaken by Tata Trusts within the state. Majority of the interventions were focussed in the flood prone areas of Eastern UP. Additionally, some short term initiatives are being implemented in Lucknow and Raebareli. She shared examples of some current initiatives in the state including the Internet Saathi Programme being implemented by Tata Trusts, Google along with partners like PACS. Taking examples from programmes being implemented by Tata Trusts she illustrated how partnerships with the corporate introduces new technologies to development programmes, which in turn helps in creating impactful changes within the communities.

Mr. Prashant Anchal, State Manager- PACS/PHIA
Mr. Prashant provided the overview of PACS programme in Uttar Pradesh. He presented some key programmes implemented by PACS in Uttar Pradesh such as the Behtar Siksha Haq Abhiyan- a campaign to strengthen the implementation of the Right to Education Act; facilitating the implementation of the Rashtriya Swasthya Bima Yojna (RSBY) to ensure that it reaches the Socially Excluded Groups (SEGs); strengthening livelihoods programme, and programme to help young people from SEGs to overcome the social and economic barriers faced in accessing skills and employment opportunities. He emphasised the need of collaborative efforts within the state to meet the developmental needs of the state.

Discussions

Participants divided themselves into small groups and identified the key challenges and opportunities for private and non-profit sectors to enhance the development efforts in the state. These points are summarised below.

Challenges

  • Limited communication between the two sectors and flow of information between the two sectors.  This leads to each sector not trusting the other. This leads to the corporates not knowing about NGOs and their work, and doubting their credibility. NGOs on the other hand are suspicious of the corporates and their intentions.
  • Differences in development perspective. While the development work implemented by the NGOs emphasises on processes, the CSR initiatives emphasise on the results.
  • Focus of corporates on excessive documentation. NGOs find it difficult to cope with CSR reporting requirements as CSR funding emphasises on frequent and detailed reporting, and quantitative indicators for impact.  Many CSR initiatives do not understand that developmental projects don’t have immediate impact, and therefore it is difficult to provide quantitative data.
  • Lack of needs assessment. Very few corporates plan projects according to the needs of the community.

Opportunities

  • Social capital on the ground which is a perfect platform to develop and deliver meaningful programmes
  • Several models exist, which have overcome some of the challenges enumerated above. These models need to be identified and scaled up
  • There is a vast diversity of issues within the state providing ample opportunities for both corporates and NGOs
  • NGOs can support corporates in widening the reach of the programmes as well as provide feedback on the impact and reach of CSR initiatives at the ground level.
  • Use of existing platforms in the state to facilitate partnerships between NGOs and corporates to ensuring sustainability in development programmes.

 

 

 

News Articles

Case Studies

Publications